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Emploi par regions
Référence : BRITI-56Vue : 603 fois - Expire le 15 Février 2019
Entreprise :

Localisation :
Algérie, Alger.

Fonction :

Postes ouverts :

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The main accountabilities of the role are :

- Lead the development and guarantee the right implementation of 121 Brand Activations at different trade channels to effectively execute portfolio strategy.
- Lead the development of Trade Programs (B2B activities) in key strategic outlets and trade clusters to drive the marketing strategy at retail level.
- Ensure Total Customer Investment (TCI) strategy is implemented in line with company’s objectives (bonus, promotions, discounts, etc.).
- Develop the Touchpoint Infrastructure inside the point of sales to build awareness of key strategic initiatives in the market (merchandising, in store hardware, non-branded materials, planogram, etc).
- Lead the development of an optimum Route to Market and Trade Coverage Plan that ensures the most effective and efficient distribution structure.
Lead the development of the Learning and Development training agenda for the Marketing team
- Develop and implement core business support functions in terms of sales IT applications, administrative process and project management.
- Assess BAT business performance and competitors within key strategic trade channels to improve the effectiveness of trade and brand programs.
- Ensure Trade Marketing and distribution staff is well trained and motivated.
- Guarantee a sustainable talent pipeline to fulfil key management positions in Trade Marketing and distribution teams.
- Manage Business Development budget, including trade specific programs, to ensure the right resources’ investment.
- Ensure TM&D works in accordance to BAT’s International Marketing Standards and all corporate guidelines.

The ideal candidate must have :

- Minimum Bachelor’s Degree in Business Administration or a similar field.
- Native in local languages – French and Arabic.
- Fluent in English.
- Minimum of 6 years of experience in the Tobacco industry or in a similar international FMCG.
- 1-2 years of experience in a people’s management role.
- Brand and Trade Strategy development skills.
- Solid Trade Marketing and Distribution background.
- Good analytical skills.
- Excellent interpersonal, influencing and selling skills.
- Excellent leadership skills.
- Effective communication and presentation skills.

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