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Emploi par regions
Référence : AMGEN-18Vue : 333 fois - Expire le 26 Séptembre 2018
Entreprise :
AMGEN

Secteur :

Localisation :
Algérie, Alger.

Fonction :
Commercial - Vente

Postes ouverts :
1

Partager cette offre :

Sales & Marketing Effectiveness and Biosimilars Senior Manager

Description du poste :

SME Part
Plan and effectively allocate resources to provide required support to Business in collaboration with country leads
Ensure the quality and timeliness of deliverables/support
Coordinate with country leads to review compliance/complement market segmentation approach, metrics, training and system requirements
Ensure delivery of business analyses and benchmark performance of business units/products within the organization and against competition to support country and product related strategy definition and decision making
Ensure that SME strategies within the countries are aligned
Develop new business models (i.e. digital marketing, sales, hybridization promotion models) and after testing, implement at full scale
Responsible for all CRM related matters & SIP setup, monitor and actual results
Run and follow up with marketing market research activities
Biosimilar Part
Identify critical success factors, develop successful launch strategies and tactics and preparing the countries biosimilar launch readiness
Contributes to brand strategy development with insights generation, analytics and tactics development, and account management materials/ tools development and implementation, and aligns activities in the cross-functional brand team.
Plans and executes insights generation, market research and analyses for products/ indications of our biosimilars portfolio
Coordinates external marketing vendors and their deliverables
Captures local insights, brand needs and competitor insights
Partners with medical and access in the development of cross-functional programs
Outputs
Business analyses and presentations
Internal and external performance reports on sales force and Key Accounts
Analysis and synthesis of market research data
Proper functionality of CRM
Biosimilar launch strategy per country


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