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Emploi par regions
Référence : INTER-2Vue : 367 fois - Expire le 16 Juillet 2018
Entreprise :

Secteur :

Localisation :
International *, Dubai, United Arab Emirates

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Digital Marketing Specialist

Description du poste
InterSystems is seeking to hire a Marketing Specialist to be a key member of its Middle East regional Marketing team, based in Dubai, reporting to the Director of Marketing.

The successful candidate will be a dynamic marketing professional whose focus will be on digital marketing activities that support customers and help accelerate the growth of InterSystems’ business in the region.

Specialist area: Digital Marketing and Marketing Automation

The successful candidate must have a solid understanding of digital marketing concepts and experience in email marketing, social media marketing, online advertising, website development and analytical reporting.
They will be responsible for maintaining marketing automation tools, CRM data quality, and reporting to support all regional marketing campaigns. They will maintain InterSystems websites for the region to support campaigns and brand consistency, creating landing pages and content as needed. They will also assist with the general marketing activities to generate new business opportunities and support the customer community as needed according to management plans and priorities agreed with their manager.


Work with all regional departments, especially the local sales and global marketing teams, to enhance market awareness, interest, and demand for InterSystems and their products
Coordinate and run the digital marketing campaigns and social media plans in the region that are business focused
Maintain and manage the CRM service (Salesforce), ensuring continuous data quality, and driving best practice
Coordinate and run digital marketing communications programs using the marketing automation tool (Pardot), with analytics and reports for insight and to drive success of agreed business goals
Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities
Provide web support for the regional websites (WordPress), creating and executing SEO strategies that drive organic traffic and incoming prospect enquiries
Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning
Assist as needed with the other marketing activities, including: conference sponsorship; participation in, and promotion of, industry and InterSystems conferences and exhibitions
Qualifications & experience

Minimum of 2 years’ experience in similar digital marketing role in a high tech, healthcare, agency, B2B environment
Minimum 1 year experience using Salesforce CRM or similar
Minimum 1 year experience using Pardot marketing automation tool or similar
Experience of web and analytical tools, preferably WordPress
Experience in marketing a ‘technology’ product or a healthcare related service would be a plus
Personal specifications 

Motivated, self-sufficient professional with great attention to details
Team player with positive, constructive attitude
Excellent verbal and written communication skills (preferably Arabic speaker)
Good organisational skills
Willing to continuously learn and develop new skills, and keep up-to-date with key markets
Education and training

University degree in a relevant subject such as marketing, business or communications, or equivalent experience in a similar role

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