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Emploi par regions
Référence : THE E-1Vue : 480 fois - Expire le 04 Decembre 2017
Entreprise :
The Economist

Secteur :

Localisation :
International *, Dubai, United Arab Emirates

Contrat :

Fonction :

Postes ouverts :

Partager cette offre :

Events Marketing Manager

Descriptif du poste :

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Currently, we are seeking a Marketing Manager based in Dubai who will play a pivotal role in securing delegate attendance through a number of marketing channels for our broad portfolio of UAE events. The successful candidate will develop and execute multiple marketing campaigns, create and maintain budgets and manage marketing partner and external client relationships that will ensure the success of our Event marketing initiatives.

In the role you would be expected to:

Develop and execute effective marketing campaigns for various events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, direct mail, etc.)
Excellent client and external stakeholder management skills
Create and maintain project budgets, timelines, and marketing communication
Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications
Monitor, track, and provide analysis to help measure the effectiveness of campaigns
Coordinate front-end, creative production and back-end support for event marketing campaigns
Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, graphic design, as well as throughout the larger Economist Group
Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
Perform competitive analysis and analyze points of differentiation across events
Update regular reports detailing delegate revenue and effectiveness of marketing activities
Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
Develop and implement a social media plan appropriate to the target market, promoting through Facebook, Twitter, YouTube as well as relevant blogs, forums and online communities
Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts.
Manage numerous projects and budgets simultaneously at different stages in their lifecycle
Work with external clients to ensure contractual obligations are executed from a marketing standpoint

To succeed in the role you must have:

Proven event marketing experience, ideally in a B2B environment
A strong understanding of the customer journey, acquisition process and digital marketing channels
Knowledge of tools / systems, including Mail Chimp, Google Analytics, Eloqua/email deployment, Cvent (or similar registration platforms) and back-end website editing tools
Interested in exploring new marketing methods, and optimising traditional channels, thinking creatively about new ways to reach audiences
Excellent written English and proof-reading skills – mastery of a second language would also be an advantage
Excellent campaign tracking, reporting and analytical skills at campaign and customer level

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